Odwalla Incorporate is known for top quality products and eberspaecher is proud of the way the drinks are made. Nevertheless , with Electronic. coli crisis it has become extremely difficult to preserve that regular unless Odwalla designs a proper strategy to countertop the effect. I will help you style a conversation strategy for every single stakeholder to emerge from this crisis, gain back loyalty and improve brand image.
Odwalla must have full control of this turmoil and connect to the stakeholders regarding the call to mind process, quality assurance policies and steps taken to resolve the situation. The timing and the method is extremely important to communicate properly. Below are record of crucial issues as well as the communication methods for each stakeholder that will help get through this catastrophe.
A few of the key problems that Odwalla encounter because of the At the. coli breakout are:
•Determining communication technique to respond inside the crisis •Identifying pasteurizing strategies to maintain the same taste and quality •Maintaining current core competency – use of nominal production techniques to deliver outstanding taste and nutritional ideals •Researching side effects of adding chlorine, because suggested with a quality assurance administrator •Identifying strategies to provide safe products at a later date
•Identifying strategies to maintain the customer loyalty
•Identifying strategy to regain stakeholders' trust
•Handling lawsuits from damaged consumers
These issues will impact the company's long term business functions. Therefore , Odwalla must have immediate action to retain the breakout and discover solution to steer clear of re-occurrence in future.
COMMUNICATION TECHNIQUES FOR EACH STAKEHOLDER
Odwalla must communicate with all of its stakeholders. The following are the communication methods for the eight most important Odwalla stakeholders – the affected customers, people, the employees, the crisis managing committee, the distributors, the retailers, the suppliers, the officials, as well as the...